soft power

For Saudi Arabia, the announcement that Riyadh will host Expo 2030 represents more than a prestigious global event; it is an opportunity to showcase our authentic identity to the world through the lens of cultural diplomacy.

Ed Sheeran's cross-cultural music videos reflect broader geopolitical shifts toward multipolar global power structures.

Too often, peacebuilding remains an abstract aspiration—rather than a system deliberately designed to endure, across every level of society.

 

This article examines how digital emotions in China’s cancel culture demand emotional intelligence for effective public diplomacy engagement.

“Expo 2025 Viewpoints” features essays and photographs by USC Master of Public Diplomacy students who toured the Expo in Osaka, Japan.

 Dubrovnik, from the 14th century to today, has employed practices that closely align with modern-day public diplomacy principles.

A recent art exhibition in Greece brought forward care, an essential but often overlooked dimension of public diplomacy.
For smaller nations, the Olympics is an opportunity to improve soft power, celebrate their athletes and foster national unity.

Pages