"Creating community and sharing stories of public diplomacy is more important than ever in these challenging times," writes Amara Aguilar, USC Annenberg Digital Journalism Professor and CPD Faculty Fellow. In...KEEP READING
What Gen Z Brings to the Public Diplomacy Table
For a generation accustomed to long periods of screen time, Generation Z (Gen Z)’s digital consumption is of particular relevance to public diplomacy.
Consistent online engagement allows for Gen Z to connect with others globally amid a wealth of information, sharing content and building networks. A new article posted to LinkedIn by Jonathan Steffert, New Zealand Cultural Attaché in Public Diplomacy and Public Affairs, identifies Gen Z’s strengths in the worldwide pivot to cyberspace reliance.
Might Gen Z be better equipped for the challenge? Through five public-diplomacy themes, Steffert speaks to how Gen Z leverages an innate familiarity in digital spaces to organize and unite across borders:
- The Changing World of Youth Leadership
- Embrace Transnationalism
- Cultural Equity and Inclusion
- You'll Need a New Mindset
- Offer and Build Community
Roughly born after 1996 and becoming the most diverse generation in history, Gen Z’s digital behavior reflects their investment in numerous socio-political issues, cultural diplomacy and advocacy campaigns. Steffert cites the phrase, “children are the future,” to encourages older generations to “appeal to Gen Z’s ethics and values.”
Read Steffert’s article here on LinkedIn.
Jonathan Steffert is Cultural Attaché and Head of Public Diplomacy and Public Affairs for the New Zealand Embassy in Washington, D.C., and co-founder of Kōwhai Creative Collaborative, which provides impact relations and public relations services to New Zealand entrepreneurs, creatives and artists.
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