communication

While the interest is only increasing among nations in applying branding practices in promoting tourism, investment and overall country perception, the academic treatment of the subject has been narrow and cursory. In my new book Shaping China’s Global Imagination: Branding Nations at the World Expo, I delineate the concept and practice of nation branding by comparing the various ways nations sought to engage the Chinese populace through the medium of pavilion space at the Shanghai World Expo.

nation branding graphic

Reflections on the conceptual implications of nation branding: how branding a nation develops its soft power advantage

Having recently returned from the International Studies Association (ISA) conference in Toronto, I wanted to share some thoughts with the PD community, and particularly the scholars who for some reason or other couldn’t attend.

Having recently returned from the International Studies Association (ISA) conference in Toronto, I wanted to share some thoughts with the PD community, and particularly the scholars who for some reason or other couldn’t attend. For those who aren’t familiar, ISA is the major annual conference where PD scholars convene, particularly through the International Communication (ICOMM) and Diplomatic Studies divisions. ISA has around 5,000 participants, of which the regular faces working on PD comprise of less than one percent.

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