diversity

Everybody wants to be in the film business, it seems. Web retailer Amazon makes shows. Netflix used to only deliver content, but now makes its own series. One of the first things e-commerce giant Alibaba did after going public was to set up a film division. The reason for the rush is, in a word, branding.

For obvious reasons, many Paulistanos still consider this megacity’s decrepit old center a no-go zone. Carjacking and kidnapping gangs preyon motorists at stoplights. Squatterscontrol dozens of graffiti-splattered apartment buildings. Sinewy addicts roam through the streets smoking crack cocaine in broad daylight.

This year’s Super Bowl commercials viewed collectively paint a picture that the vast majority of Americans are progressives on hot button items from immigration to gay rights. Gone were the sexist spots of Super Bowl pasts. Even domain site seller GoDaddy and mens grooming line Axe dropped the Playboy ethos for “Kumbaya” humor. With 30-second commercials going for for $3 million a piece, Madison Avenue minds decided their money is best spent on positive images of men, women, boys and girls that celebrate diversity and equality. From Cheerios to Toyota that is the message that sells.

Colombia President Juan Manuel Santos announced Tuesday that two women will be joining negotiators for the government in ongoing peace talks with the counrty’s largest rebel group the FARC in Havana, Cuba. The two women named were Maria Paulina, a lawyer and human rights advocate, and Nigeria Renteria, currently the High Presidential Adviser on Women’s Equality.

This means that fewer minorities are getting the opportunity to work in news, and news organizations are losing their ability to empower , represent, --and especially in cases where language ability is crucial, even to report on minority populations in their communities.

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