Israel said the expanding Hamas media empire is part of the Islamists’ “terrorist operations,” although it stopped short of branding everyone working for it as a potential target in its offensive against Gaza’s Hamas rulers. Al-Aqsa TV, which employed the two journalists , said they were killed on the job, and it accused Israel of trying to silence those documenting the suffering of Gaza’s civilians.

“The bottom line is that Hamas is more relevant,” said Yoram Meital of Ben-Gurion University’s Chaim Herzog Center for Middle East Studies and Diplomacy. “Israel’s image is as the side that refused to pay the price for peace, and most Palestinians see Hamas’s ‘resistance’ as more attractive and up to date, and the Palestinian authority as somewhat not relevant.”

The primary short-term goal set for Operation Pillar of Defense is to hit Gaza-based terrorism hard. In order to get the most out of this military operation, Israel needs to try to make sure the damage it causes will weaken the Hamas military wing for the long term.

Both sides have taken the fight to the virtual streets during Operation Pillar of Defense, battling for public sympathy through Facebook posts and fiery tweets. Meanwhile, Israelis flock to web-based news, and government sites become targets for cyber warfare.

In a brief visit lasting several hours, Sheikh Hamad was inaugurating a $250 million Qatari investment project to help Gaza rebuild from the damage caused by an Israeli offensive against Hamas in December 2008 to January 2009. The project includes a new housing development that will be named in his honor in the southern city of Khan Younis.

On a "win-loss" scale, Hamas features more as amongst the "winners" not "losers" of the Arab Spring. Ismail Haniyeh's current diplomacy "shuttle" around several Arab capitals is designed, amongst other things, as a declaratory policy embracing the Arab Spring