international broadcasting

Sunni insurgents in Iraq have found a way to get their message to the world. It's via Internet, of course, but just look at this, from a new U.S. Government report released today.

Tempers at the TV newsrooms of Al Jazeera and Alhurra are flaring with the summer heat, so one can only imagine what August may bring.

The 6-month anniversary for Al Jazeera's English satellite TV channel comes up mid-month, and the many challenges that beset the organization appear to have bubbled to the surface in the months since the channel debuted November 16.

The latest Middle East TV ratings that list actual tune-in of news channels, obtained exclusively by Worldcasting, show business as usual but also some surprises.

Al Jazeera, the Qatari government-owned channel, continues to hold forth in popularity in Egypt. Al Arabiya, funded in part by the Saudi government through a holding company, once again tops others in Saudi Arabia by a wide margin, but it also garnered impressive audience ratings in Iraq, where Alhurra, the U.S. government service, continues to trail its competition, there and elsewhere.

Egypt this week pulled the plug on al-Zawraa, the controversial channel controlled by Iraq's Sunni insurgency, but it is still available across the Middle East thanks to America's Gulf allies.

The channel broadcasts non-stop footage of attacks on U.S. troops interwoven with verbal attacks on Iran and Shiites, like Iraqi Prime Minister Nouri al-Maliki, who it accuses of being loyal to Iran. Since its launch in mid-November, al-Zawraa has been distributed by Nilesat, a satellite provider controlled by the Egyptian government.

I'd like to respond to Simon Anholt's remarks on my previous post about "branding" as a defining discourse for public diplomacy. Anholt seizes on what I feel is a very real and lingering confusion surrounding the term and its relevance for public diplomacy.

Miami, Fla. -- More than 70,000 celebrants are expected to pack Miami's Orange Bowl to mark Fidel Castro's departure, whenever that may come. TV/Radio Marti are at the ready to beam stories back to Cuba with expanded broadcasts.

The Orange Bowl blast, sanctioned by the City of Miami, will doubtless be mega-covered by domestic U.S. and international media, but there will be no cracking open of Piñatas, which will be officially banned from the Orange Bowl by the City.

Miami, Fla. -- Worldcasting's suggestion in an earlier posting that TV and Radio Marti programs be produced for all of Latin America -- not only for Cuba in a post-Fidel Castro world -- is receiving guarded reaction in Washington, DC.

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