As he nears the end of his presidency, Barack Obama continues to enjoy a broad degree of international popularity. A new Pew Research Center survey conducted in 10 European nations, four major Asia-Pacific countries, Canada and the United States finds that half or more of those polled in 15 of 16 countries express confidence in the American leader. 

As the double barrels of hard power are increasingly regulated by intergovernmental agencies, nations are expanding their influence through the more pacific work of cultural promotion, and at the forefront of promoting Korean culture is the former diplomat Lee Si-hyung. When Lee was appointed the new president of the Korea Foundation last month, tasked with promoting the national brand overseas.

When Tony Stark uses a Chinese smartphone, China's clout in Hollywood becomes crystal clear. In "Captain America: Civil War," the billionaire hero who builds his own hologram interfaces and super suits chooses to wield a transparent concept phone by Vivo, a brand sold only in China. It's just the latest example of how Hollywood is appealing to China in the midst of a major box office boom.

Norway was ranked fifth in the 2016 Country RepTrak rankings, trailing only Sweden, Canada, Switzerland and Australia. Fellow Nordic nations Finland and Denmark were close behind, at sixth and eighth place respectively. [...] The report was compiled by the Reputation Institute, which claims to be the world’s "leading consulting and advisory firm for reputation". The institute promotes the Country RepTrak ranking as the world’s largest survey of country reputation.

The Old World is losing its “soft power”, its positive radiance and magnetism, as the support for the so-called “Brexit” becomes the symbol for the fear and rampant populism across the Continent. The Portland think tank’s “Soft Power Index” this year also found signs of Europe’s slide. The US has replaced Britain at the top and Germany has fallen from second to third place. And Canada bumped France down to fifth place.

How would you explain Donald Trump to a foreign audience? Could it be done in a coherent way? Could it be done at all? To citizens at home, this may be merely an intriguing exercise. But to our country's diplomats it is a daily challenge. As part of their jobs, especially if they are public diplomacy officers, as I was, they are charged with "telling America's story to the world," and this includes describing the leading figures and issues in an election year.

When the argument is made about global power shifting from West to East, it is primarily based on Asia's remarkable economic rise, although China's steady build-up of military and naval capability is also regularly cited. But a new authoritative study suggests that it is not just in hard but also soft power where Asia is fast making gains.

China's media is increasingly broadcast around the world, yet the Asian country's state-controlled media is still regarded as lacking credibility compared to other international news organizations. [...] China expanded its media, Zhang adds, to improve its negative image propagated by the Western media.