ioc

Sports, politics and nationbranding in Kosovo's bid for IOC membership. 

A just published study highlights how commerce and glitz are reinforcing support for autocracy by international sports associations and undermining the International Olympic Committee's (IOC) newly found resolve to hold potential host cities to human rights standards to which world soccer body FIFA pays lip service.

The International Olympic Committee will require future host cities to abide by rules that forbid any kind of discrimination, a move prompted by the outcry caused by Russia's adoption of a law banning so-called gay "propaganda" ahead of the 2014 Sochi Winter Games. The new clause — seen by The Associated Press — requires the host city and national Olympic committee to "conduct all activities in a manner which promotes and enhances the fundamental principles and values of Olympism, in particular the prohibition of any form of discrimination with regard to a co