India has been ranked in the top 10 nations in terms of its digital diplomacy performance over the last year by Diplomacy Live, a global research, advocacy, consulting and training platform. India and Mexico are the only two countries from the developing world in this list. India's high ranking is despite a relatively modest budget for public diplomacy. 

The glittering World Cultural Festival [...] had the country agog for days. The colorful three-day extravaganza, featuring yoga and meditation sessions, peace prayers and cultural performances by Indian and foreign artists, also boasted a VIP audience in attendance: top Indian politicos including Prime Minister Narendra Modi, corporate honchos and guests from across the world.

He spoke about India hosting the FIFA Under-17 World Cup football tournament next year and said it is a great opportunity for branding the country at the international level, for which immense awareness needs to be created within the nation. 

As India gives visa-on-arrival to the Japanese, Tokyo has responded by further relaxing conditions for multiple-entry visas for short-term stay for ordinary Indian passport holders. [...] The relaxation is based on an understanding reached between the two countries during Japanese PM Shinzo Abe's visit to India in December 2015.

In the India-Pakistan context, thus, history is prone to repeating itself. The spectacle of terror never fades and Pakistan-based and nurtured terror groups chaperone Pakistan’s diplomacy with a malevolent eye. [...] Sustainable diplomacy by India must be assisted by continued and effective deterrence since the tools of unconventional war are an intrinsic part of Pakistan’s playbook.

The importance of diaspora in Modi’s diplomacy is reflected in the Indian communities related programs since PM Modi had taken the charge of the nation on May 2014. The government launched year-long consultation program on diaspora related subjects.

Revolving around the theme of innovation, design and sustainability, the Make In India Centre showcases some of the country's most innovative and trendsetting products and manufacturing processes before the world for the first time after the global launch of the 'Make In India' initiative in September 2014.

The emphasis that Prime Minister Narendra Modi has laid on setting and revamping India’s foreign policy agenda is indeed laudable. In his foreign trips, there has been a constant focus on creating a perception around and effectively projecting ‘Brand India’. It is here that the importance of public diplomacy comes in.