Delhi is getting rebranded in good measure and in a positive way. The new mantra for the national Capital is 'Dilli Hain Hum' which aims at attracting tourists from across the world and make the Delhiites feel proud of their heritage. [...] It will showcase the city in all its vibrancy, from Chandni Chowk's street food and Mandi House's theatre festivals, to South Delhi's plush shopping malls and eco-tourism at Yamuna and Asola Mines biodiversity parks.

The government will create a national brand to lift the country’s image in the global arena in order to boost its economic earnings, an official from the presidential office has said. “Indonesia’s image is still low compared to other countries,” Sumartono Darmanto, deputy senior advisor for analysis and oversight of strategic issues on economic affairs at the Presidential Office, during a focus group discussion on Thursday in Jakarta. 

Chinese leaders and scholars claim that China’s foreign policy is not to seek control and hegemony, nor to export its model by military means. Instead, it is to accumulate its soft power through trade, investment and cultural exchanges.

Pakistan is now quoted as a country of peace lovers and peace builders as they have strived hard to overthrow their adversaries without any demoralization. The term ‘soft power’ was coined in 1990 by Professor Joseph Nye to explain how modern states can use positive attraction and persuasion to achieve global influence. 

President Joko "Jokowi" Widodo has urged the Cabinet to enhance the soft-power approach to improve Indonesia's image, highlighting national branding as a strategy to improve the country's competitiveness in trade, tourism and investment.

Several African countries have jumped on the brandwagon and included nation branding in their national development program. The Brand Africa initiative, intergenerational movement to create a positive image of Africa, celebrate its diversity and drive its competitiveness, was launched in 2010.