In a day and age when the application of armed forces to resolve disputes between countries becomes less probable, the concept of "soft power" takes on a life of its own. Amongst the tools of political influence, the role of cinema as a soft power cannot be undermined. Bollywood’s ability to shape narratives in the course of diplomacy gives soft power a whole new connotation and also redefines "the best propaganda is not propaganda" dictum.

The government today has made a shocking announcement which has an immense impact on India’s foreign policy. The All India Radio which runs numerous regional language channels is all set to air a Balochi language programme which can be heard by the Baloch people living in Pakistan’s Balochistan province. 

China has been pursuing an aggressive 'public diplomacy' in Pakistan since early days of its bilateral relations with the latter. Policy of 'public diplomacy' is being pursued by China essentially to seek its national interests by influencing Pakistani people through government sponsored cultural and academic programmes and regular interaction with Pakistani youth by encouraging them to learn Chinese (Mandarin) language.

A popular restaurant, which sells Indian and Pakistani cuisine and the idea of peace between the not-so-friendly neighbours right at the international border between both countries, will showcase its food at an international food event in Paris next month.

Serena hotels under its Cultural Diplomacy Initiative arranged a Bosnian Cultural Evening featuring musical performances by the Bosnian sibling duo, Jasmina and Dzenana Sehanovic, to raise funds for the construction of the Pak-Bosnian School in Pind Dadan Khan, Jhelum, says a press release.

Pakistan is a land of unlimited talent and rich artistic tradition. [...] Pakistani entertainment at its current peak, have a tendency to lend a soft power status to the country. As one of finest cultural imports of Pakistan, efforts must be made to promote such creativity and talent.

Billed as “portraying a positive image of Pakistan”, the conference in Lahore leaned on the side of propaganda — to drum beat the need of promoting the soft image of the country. In the past many years, since the full-blown terrorist activity started in the country, there has been a parallel drive launched especially from the government or the establishment for stressing upon a softer image of the country.

In discourses about elements of soft power of Pakistan, the role of the corporate sector is often omitted. Soft power is usually thought to mean culture, arts, fashion, foods, media, sports, film industry, education, and tourism. Economic growth is often termed as hard power alongside military prowess, yet in fact economic status is a significant determinant and reflection of soft power.