The Prime Minister’s Office and Foreign Ministry have been hard at work spreading Israel’s message in Operation Protective Edge for the last week in an effort that is mostly paying off, experts on public diplomacy in and out of the government said Sunday. “We see [public diplomacy] as a war front like any other,” Foreign Ministry Deputy Director-General for Communications and Public Diplomacy Arthur Koll explained. 

I’m sitting in a café in Jerusalem’s posh German Colony, an area of town reminiscent of Boston’s Newbury Street, on a lovely, if a touch excessively warm, summer Friday morning. As I’ve been here for a month doing archival research for my next book, Cast a Giant Shadow: Israel’s Image-Making efforts in America 1948-78, I’m thinking a lot about nation branding. But at the moment, I’m thinking less about Israel’s image and “brand” in the U.S. than I am about Palestine’s.

Despite several statements by world leaders condemning rocket fire on Israel and calling for restraint, the international community currently doesn’t really care about Israel’s conflict with Gaza, a senior diplomatic official said Wednesday. “The international community is totally disinterested. Yes, there were a few press releases from [UK Foreign Secretary] William Hague and a few others, but generally the world doesn’t show any particular interest in this,” the official told The Times of Israel. 

As tensions between Palestinians and Israelis remain high, there is a moment of hope in the middle of everything that is bleak: The father of a murdered Palestinian teenager was consoled by the uncle of a slain Israeli teenager.  "We expressed our deep empathy with their sorrow, from one bereaved family to another bereaved family," said Yishai Fraenkel, the uncle of Naftali Fraenkel, one of three Israeli teenagers found dead after being abducted on June 12.

Suha, the mother of Mohammed Abu Khudair, calls him a “good boy,” often showing journalists photos of him on her phone playing in the neighborhood, or helping the family around the house. Her family was stunned when Hebrew media outlets began running stories just hours after his death claiming that he had been killed because of his sexual orientation, or because her family was involved in some sort of nefarious feud.

Mainstream American Jewish organizations reacted with grief and fury to the murders of kidnapped Israeli teenagers Naftali Fraenkel, Gilad Shaar and Eyal Yifrach, while their liberal counterparts responded with grief and calls for peace.

Israeli and Palestinian presidents meet in an unprecedented prayer meeting with Pope Francis on Sunday, a gesture he hopes will “re-create a desire, a possibility” of eventually re-launching the Middle East’s stalled peace process.