scandinavian countries

The latest fashionable export from Denmark, following on from interior design and high-quality television drama, hygge is the Scandinavian country’s latest gift to the world. But this particular export is a concept. Roughly described as a feeling of cosy contentment, tips on how to achieve a sense of hygge fill lifestyle and fashion magazines. As is often the case with lifestyle concepts, an older cultural practice has been commodified. 

June 30, 2014

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