smart power

March 10, 2011

According to a U.S. State Department official, the concept of “smart power” ― the intelligent integration and networking of diplomacy, defense, development, and other tools of so-called “hard” and “soft” power ― is at the heart of the Obama administration’s foreign-policy vision. Currently, however, Obama’s smart-power strategy is facing a stiff challenge from events in the Middle East.

In his new book “The Future of Power,” Joseph S. Nye Jr. analyses the changing nature of power in the 21st century as upheavals man-made and environmental alter the global terrain and as both state and non-state entities jostle for dominance

Concerned that the foreign aid budget could be cut as Congress deals with a mounting fiscal crisis, influential voices from government and philanthropy are calling attention to the benefits of – and need for – "smart power."

Joseph Nye coined the term "soft power," but he says that strategy alone is no longer enough. In The Future of Power, Nye explains that in the global information age, superpowers need a "smart power" strategy — the hard power of coercion and payment, plus the soft power of persuasion and attraction.

President Obama may have brought business deals and jobs from India, but what is in evidence everywhere is the Indian smart power. It is palpable not only in the traditional 'Little Indias' in different cities, but in mainstream newspapers, Ivy League universities, and the boardrooms of American companies.

The United States lost an exceptional public servant last month with the passing of Ambassador Richard Holbrooke, and I lost a friend and mentor. I came to know Holbrooke during the negotiations that ended the war in Bosnia and brought a diplomatic solution to a war-torn people.

Most Chinese people would firmly agree that China should maintain its rise to power. But a country's rise comes at a price. Just look at events in 2010. How many frictions did China encounter with Western countries? How many neighboring countries were also involved in such troubles?

The philosophy is that the military can secure an area, while civilians implement quick impact development projects meant to win the support of Afghans. Hillary Clinton calls the strategy “smart power” and praises the inter-agency coordination it has brought to U.S. involvement there.

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