Social Marketing Campaign

A man accepts the ALS Ice Bucket Challenge

CPD Blogger Di Wu breaks down why the Ice Bucket Challenge went viral.

actress and comedian Rose Nyabhate is championing the rights of the girl child via an anti-female genital mutilation campaign dubbed 'We Are Watching'. According to her, having grown up in a rural area where FGM is rampant, gave her and fellow partners the basis to start the initiative which aims at sensitizing community members against the risky practice.

Capitalizing on the immense popularity of the ALS ice bucket challenge, an Indian woman has conceived of the rice bucket challenge as a way to encourage charity for the poor. Unlike the ice bucket challenge, which requires the participant to dump a bucket of cold water over their head, the rice bucket challenge asks that participants simply donate a bucket of rice to somebody in need.