Though China is trying to make its language and message be heard across the world to overcome its disadvantageous position in global communications, the exports of its cultural products are far from satisfactory... Market, content and communication channel are the three key factors impeding the exports of China's cultural products.

The department, which has been embracing digital technologies like Twitter and Facebook to deliver services, engage with people and to extend UK influence, has seen ministers including William Hague directly praise the role social media can play in the day to day functions of the department.

While Twitter and Facebook gave rise to the Arab Spring, websites like "Egypt Votes" offered valuable opportunities for open communication by ordinary citizens with untold millions of Egyptians, worldwide, holding the greatest promise for ushering the Middle East to a period of true and lasting democracy.

n the immediate aftermath of the IDF’s takeover of the Turkish ship Mavi Marmara during last year’s pro-Hamas flotilla to Gaza, Israel’s greatest public diplomacy victory came in the form of a private initiative by Latma... a satirical media criticism website...

The website is powered by Like For Israel, an online social media initiative formally launched just two weeks ago..A pilot project, Like For Israel is designed to be a tool for pro-Israel activists around the world, regardless of political views...

The campaign is perhaps the largest and most genuinely grass-roots campaign by Saudi women to demand one of the many rights they are denied in this country, which severely restricts female independence.

Facebook announced that it would be putting together a global team of quasi-diplomats, called "policy directors," to represent the company in various countries around the globe. "You literally build a foreign service... to translate the policy environment back into the company."