One of the most eye-opening moments of my time as the deputy assistant secretary for digital strategy at the U.S. State Department occurred on a trip to the country of Georgia, aimed at helping the government build its digital capacity to better serve its population. Our message was the same advice we’d given to countless governments: Focus on Facebook. It was the dominant player. Elites tended to use Twitter. Google ads were worth it if you had the money. But for governments wanting to reach real people on a global scale, Facebook was the scalable, smart solution.
Under the leadership of Donald Trump and Rex Tillerson, the State Department is considering a mission reform that includes the abandonment of democratic assistance and human rights.