Launched in 2009 by the Ministry of Foreign Affairs, the program seeks to enhance local youths’ international perspective and encourages them to explore the world and cultivate relationships. One-hundred university students took part in this year’s edition, themed “Dynamic Youth, Friendly Taiwan,” and completed six weeks of training before making three-week visits to 17 cities in 16 countries.

he talks were held during the Danish Foreign Minister’s official visit to Vietnam from October 11-12. [...] The two countries will enhance cultural-sports-tourism exchange to raise mutual understanding between the two peoples, accelerate the official signing of the Vietnam-European Union free trade agreement, thereby creating a framework to expand bilateral trade and investment in the future. 

To build successful nation brands, countries must have “a clear self-concept of their culture,” he adds, in a conversation with Wharton marketing professor David Reibstein. An expert on nation branding himself, Reibstein draws insights from Kotler on a growing awareness among many countries of the need to invest in their brand image to attract tourists, trade and foreign investment. 

Delhi is getting rebranded in good measure and in a positive way. The new mantra for the national Capital is 'Dilli Hain Hum' which aims at attracting tourists from across the world and make the Delhiites feel proud of their heritage. [...] It will showcase the city in all its vibrancy, from Chandni Chowk's street food and Mandi House's theatre festivals, to South Delhi's plush shopping malls and eco-tourism at Yamuna and Asola Mines biodiversity parks.

According to Taiwan Ambassador Gary Song-Huann Lin, Taiwan’s newly implemented southbound policy urges not only better trade relations with the Philippines, but an improved cultural exchange that would dramatically increase two-way tourism numbers.

Pakistan is now quoted as a country of peace lovers and peace builders as they have strived hard to overthrow their adversaries without any demoralization. The term ‘soft power’ was coined in 1990 by Professor Joseph Nye to explain how modern states can use positive attraction and persuasion to achieve global influence. 

China has launched a program to promote stories of well-behaved outbound Chinese tourists in an effort to improve overseas images of Chinese world travelers. [...] China's tourism industry, which has seen rapid growth, has become an influencing force in the world. [...] "The behavior of Chinese [outbound] tourists is one of the important parameters to gauge the national soft power," ​

Pop culture has worked a powerful magic in South Korea, turning it into one of the coolest places on the planet, which begs the question: How can Singapore get in on the act? The Hallyu fever, which started around 20 years ago, had overtaken Japanese pop that held sway from the 1980s to the early 1990s, and shows no sign of cooling.