He also highlighted the positive economic and cultural impact of the UK’s GREAT campaign which supports the marketing and public diplomacy efforts of UK Trade and Investment, Visit Britain, the British Council and the Foreign Office.

Some players in the tourism industry are of the opinion that Namibia’s branding and slogan as a tourism destination are neither representative, nor are they very effective. “‘Endless Horizons’ – does it actually represent Namibia’s unique essence?” asked London-based Hidden Gem PR Director, Rinaani Musutua.

“South Africa’s brand image shot up considerably. It is now ranked 36th out of the top 50 nation brands and voted the most valuable country brand in Africa by the Brand Finance Nation Brand Index.” ...“The perceptions of South Africa as a dangerous destination have been dispelled once and for all. Even the domestic media have moved away from beating the crime drum..."

Turkey has brilliantly managed to attract and lure in the Arabs by capitalizing on its ‘Soft Power.’ It has influenced and won over the Arab psyche by producing very successful TV dramas that won over the viewers’ hearts and presenting them with a dreamy image of Turkey.

Brand USA... declared its support for the National Travel and Tourism Strategy (the Strategy) unveiled today by the Task Force on Travel and Competitiveness, the inter-agency body formed in January by Executive Order to develop a set of policies and recommendations to promote domestic and international travel throughout the United States.

The Korean embassy began Tuesday night, a week of activities at the embassy to introduce authentic Korean culture to Kuwait. “Recently, I have realized that there has been an increasing interest in Korea among Kuwaiti people,” said Kyungsik Kim, the ambassador of the Republic of Korea in Kuwait, adding” I think cultural exchange is very important to strengthen bilateral relationships.”

“It is a good chance for Saudi families and children to discover more about the world’s largest Muslim country in terms of population, tourism opportunities, civilization and cultural heritage, and meet a number of Indonesian travel and tourism agencies,” said A. Fauzy Chusny, information officer from Indonesia Information and Cultural Affairs.

This colonial Mexican city recently received a special guest. Malia Obama, the US president’s 13-year-old daughter, walked through the city’s elegant, ornate churches on a school field trip with 12 classmates and two dozen security guards.