President Barack Obama inherited two major public diplomacy problems. The first was the obvious crisis in America's communication with the world and the attendant decline in America's global standing. The second was the identification of the process of public diplomacy with the administration of George W. Bush. It was a paradox. The administration could not summon the cure without reminding people of one of the causes of the disease. The linking of Bush with Public Diplomacy was not wholly fair. The term was brought into its modern use in the U.S.

U.S. government international communicators shifted into max overdrive from both sides of that protective "firewall," to report on what may become known as one of the great White House public diplomacy efforts ever: President Obama's June 4 address from Cairo, Egypt to the Middle East and beyond. The speech was unquestionably both a news event and a public diplomacy activity, so there are times when the mythical "firewall," to protect the independence of government international journalistic endeavors, may be ethically breached. This was one of them.

Some early analyses of President Obama's historic address to the Muslim world in Cairo today have noted that some of Obama's professions of unity with the Muslim world merely echo words President Bush said after 9/11. The implication is that deeds, not words, matter.

It may come to be known as the “new beginnings” speech. The speech that Barack Obama delivered today at Cairo University was probably not his best speech, but it may be his most important and most widely disseminated ever. The U.S.

We often get reminders that a new Administration in Washington means new leadership at U.S. Embassies overseas. Within a year of taking office, an incoming President generally will have nominated (and the Senate approved) new Ambassadors for all major overseas postings. In many foreign government establishments, these appointments are highly anticipated events, more closely watched than any foreign envoy’s arrival on Washington’s Embassy Row.