‘Incredible India’ is easier said than done. It’s time the Modi government took concrete steps to harness and exploit our rich heritage...In the new millennium, various governments and leaders including Prime Minister Narendra Modi have talked about India’s soft power. Yet, we have never really harnessed this strength.

At the USC Center on Public Diplomacy (CPD) we research and analyze the ways organizations use social media and digital tools. In our efforts and collaborations, we’ve identified some top tactics that can benefit any organization. [...] How can you sustain your expanded network and leverage social media to maximum benefit in building a stronger and more engaged community?

Brussels hosted the third edition of NATO Public Diplomacy Forum [...] The event was organized by NATO Public Diplomacy Division in partnership with Center on Public Diplomacy of University of Southern California (United States of America).

In an effort to promote his “Made in Ghana” campaign, Ghanaian President John Dramani Mahama visited Wallis Annenberg Hall on Thursday to discuss his country’s local products. [...] The “Made in Ghana” campaign, which  launched in 2014, stemmed from Mahama’s goal to better inform the international community about Ghana and its products. 

The explosion in digital warfare tops the list of public diplomacy developments around the world in 2014, as identified by the University of Southern California’s Center for Public Diplomacy (CPD). Information operations by non-state and state actors alike have become a major factor in the 21st century.

Sohn Jie-Ae, dubbed one of the most powerful women in Asian media until her March exit from the network, spent an hour providing anecdote-filled, firsthand insight into Korea’s booming pop culture for a discussion titled “K-pop Mania: South Korea’s Place Under the Sun.” The event was organized by the USC Center on Public Diplomacy and co-sponsored by USC East Asian Studies Center and the Korean Studies Institute