- Reimagining Exchange: The Local Impact of Cultural Exchanges Jun 25, 2018
- American Public Diplomacy Is Our Country's Best Foreign Policy Tool Oct 30, 2017
- Seeking Emotional Truth in Public Diplomacy Mar 28, 2017
- Does Brand Nationality Still Matter? Jan 30, 2017
- Cultural Relations: Moderating a Volatile World Sep 6, 2016
Dr. Jian (Jay) Wang is Director of the USC Center on Public Diplomacy and an Associate Professor at the USC Annenberg School for Communication and Journalism. He previously worked for the international consulting firm McKinsey & Company, where he advised clients on matters of communication strategy and implementation across a variety of industries and sectors.
Dr. Wang has led successful partnerships on research and programming with organizations, including the BBC, the Center for Strategic and International Studies, the European Union Delegation to the U.S., Global Affairs Canada, Global Ties U.S., the Japan Foundation, NATO, the United Nations Foundation and the U.S. Department of State, on topics ranging from soft power in global affairs, U.S. public diplomacy and national security, to digital advocacy, public diplomacy performance and evaluation. He has been instrumental in developing professional training programs as new essential skills have arisen, including data-driven public diplomacy, storytelling for public diplomacy, and public diplomacy strategy and evaluation.
Dr. Wang has published widely on the role of communication in the contemporary process of globalization, including four books and three dozen research articles in academic and professional journals. His most recent book is Shaping China’s Global Imagination: Nation Branding at the World Expo. His research has been published in academic journals, including Journal of Communication, Journal of Broadcast & Electronic Media, Management Communication Quarterly, Public Relations Review and Place Branding & Public Diplomacy. He serves on the editorial board of the International Journal of Communication and is a member of the advisory committee of The USA Pavilion at Expo 2020 Dubai.
Prior to joining USC, Dr. Wang taught at Purdue University.
For media inquiries, contact information can be found here.
In The News:
CPD is Partner at World Expo 2020 Dubai for USA Pavilion, July 17, 2018
How Twitter, Instagram and Other Social Media are Transforming Diplomacy, July 25, 2018
Green Public Diplomacy of the U.S. & China, September 19, 2017.