Arguably, few phrases are as misused in international relations as "soft power." When he coined the term, Joseph Nye captured the important and (at the time) poorly studied phenomenon in international affairs of “getting...KEEP READING
New Article on Yoga Diplomacy
Peter Martin, Associate Director of India at APCO Worldwide, recently published the article, Yoga Diplomacy, in Foreign Affairs' January 25, 2015 Snapshot which delves into Narendra Modi’s soft power strategy. Martin provides an overview to India’s Foreign Service and diplomatic efforts and argues that “what India lacks in diplomatic muscle, however, it makes up in soft power.” The article explains how the Modi Administration is strategically using the country's intellectuals, emigrants, and yogis to enhance India’s soft power.
To access the full article, click here.
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