World Leaders on Instagram

For a look back at some of 2018's most memorable moments on the world stage, just flip through the Instagram profiles of world leaders. Twiplomacy's World Leaders on Instagram 2018 offers insight on how the highly visual social media platform is gaining traction amongst global leaders, governments and foreign ministries. 

Global communications agency BCW analyzed 426 accounts with a total of 98,297,274 followers and 98,372 posts in 2018. Instagram, notably, has been the fastest growing platform amongst world leaders. 81 percent of UN member states utilize it, and along the way create engaging posts, videos and interactive Instagram Stories. In this year alone, they have showcased diplomatic trips and positive relations with allies, in addition to communicating directly with Instagram users across the globe. 

"Diplomacy is becoming more visible and more visual through social media and especially Instagram," notes the study. "What was once hidden behind closed doors is now becoming public for everyone to see. History is now being immortalized on the mobile photo and video sharing platform."

Read Twiplomacy's full World Leaders on Instagram 2018 report here

What about Twitter? Read how the world tweeted in 2018 here

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