The precise ramifications of the Brexit vote will take a while to shake out, but many people overseas have interpreted it as the UK pulling up the drawbridge and retreating from its international role. This is both unfortunate and troubling. We must show everyone that we are more committed than ever to international cooperation economically, militarily and, above all, through our “soft power.”
These values do not just cover human rights, media freedom, the rule of law, and accountability. They also relate to other specific EU values, especially the free movement of people and access by all member states to the EU single market. These sets of values have made the EU attractive to its members as well as to those countries aspiring to join the bloc.
A frank discussion with Martin Roth, outgoing director of London's V&A Museum, about the future of cultural diplomacy.
There is increasing evidence that we may end up with a hard Brexit. Britain will activate Article 50: the UK will retain control of its own borders, but without access to the single market or European passporting for its financial services industry. While many would portray this as a failure of diplomacy, it may be a smart negotiating tactic.
What can Theresa May learn from Mao Zedong?
Britain is currently a highly influential actor in the international development system, due to a combination of its financial clout and soft power, which enables influence without resorting to force or money. The UK has been one of the most important donors to multilateral initiatives such as the World Bank’s International Development Association and the EU’s European Development Fund.
A new global “soft power” ranking recently reported that the democratic states of North America and Western Europe were the most successful at achieving their diplomatic objectives “through attraction and persuasion”. Countries such as the US, the UK, Germany and Canada, the report claimed, are able to promote their influence through language, education, culture and the media...
“From an increase in flight connectivity, to promotion of the country through the success of films and TV shows set in Scotland such as Outlander...to the launch of our first global marketing campaign – Spirit of Scotland – there are numerous individual reasons why tourism is performing well...as a world-class destination."