Strategically, the default to “propaganda” creates blind spots, its own reverse deception, and most importantly, a lost opportunity.
Over the past decade there has been a near universal surge of interest in public diplomacy. Yet, as more nations venture into the PD realm it is becoming increasingly clear that understandings of PD concepts and practices are anything but universal. One area where different views are emerging is the role of the public. Who is the “public” in public diplomacy?