hard power

Al Jazeera

China and Russia are fighting a heated war with the United States.

If it is hard to measure power and harder to measure influence, how will observers be able to tell if and when China has eclipsed the U.S. as the world’s superpower?

The Shangri-La Dialogue styles itself as the premier forum for defence diplomacy in Asia.  Institutions and individuals whose primary function is the organised use of force are turned to the business of dialogue and communication. In a region so beset with tensions and rivalry as Asia, defence diplomacy is an important and welcome addition to the international scene.

In the long run, brands’ ultimate value lies in their ability to appeal to consumers outside their home market. Giants like McDonald’s, Coca-Cola, and Microsoft derive anywhere from 70 to 80 percent of total revenue from outside the U.S. And that’s the true marker of the power of a brand—and of a country’s economy. 

Much current analysis of Russian influence in its neighbourhood focuses on its use of ‘hard power’ tools. However, analysing Russia’s soft power efforts is no less important for understanding the full nature of Moscow’s power strategy in its neighbourhood.

A recently published Wilton Park conference report, titled “Soft Power in Action,” discusses how the shift in recent years away from large-scale use of military force has led to increasing demands being made of soft power.

So Philippine and American officials formally inked a basing agreement during President Obama’s visit to the archipelago. Rather than reestablish permanent bases, the deal will allow U.S. military units to rotate through three to five Philippine facilities — the details are still being sorted out — and to stage equipment and munitions there for combat and disaster-relief missions. Huzzah!

The soft-power age has almost ended. The key players of global politics no longer use their soft power to influence other states, nor the general route of international politics. Worse, there are not many actors with the ability to perform decisively at the international level.

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