A look into the internationally acclaimed Afro-Peruvian musical traditions in Southern Peru.
A look into Cuba's early public diplomacy efforts that shaped the country's global image.
Thought leaders can serve as cultural ambassadors, as Norberto Fuentes has for Cuba. How can the U.S. follow suit to develop soft power?
As Ambassador Arturo Sarukhan pointed out in his essay for the 2016 Soft Power 30 report, the concept of soft power is still relatively foreign to many diplomatic services in Latin America, but this is beginning to change. Several countries in the region have started developing their capabilities to tap into, systematize, and project soft power internationally. In conducting foreign policy, public diplomacy is a key instrument for countries to assert their views and leverage soft power assets.
A look at how Argentina has adapted to the 21st century under the Macri administration.