nation brand

How do images of political leaders impact our perceptions of their country? 

Are Twitter "likes" indicative of meaningful relationships? A new study proposes a new way to measure social media's impact on nation brands. 

A look at the distinction between nation brand and nation branding as well as the role of scientific exchange in diplomatic relations.

The world is getting smaller. More and more organizations are expanding into new international markets as globalization continues to become a reality. Such global expansion requires people who are willing to be globally mobile. While we may understand some of the reasons that motivate expatriates to work internationally, it is not very clear how important the destination is to expatriates.

Egypt could become one of the world’s top Bitcoin trading hubs within weeks thanks to the launch of the country’s first cryptocurrency exchange. [...] The project is the brainchild of Alexandrian entrepreneurs Rami Khalil and Omar Abdelrasoul, who seized the opportunity to capitalize on the country’s growing demand for Bitcoin.

Sweden is known as the largest Scandinavian country and its climate and location are largely responsible for the development of its cuisine. In the olden days, the Swedes stocked their food supplies as a preparatory step before the long cold winters by preserving meats, fishes, fruits and vegetables. [...] During our study, as part of the International Exchange Programme of Parvatibai Chowgule College, I came across several traditional and modern techniques of food preservation practices that have been passed on from generation to generation.

Peru's country brand rose 11 spots in the Country Brand Ranking list released by Bloom Consulting, compared to its previous report. This way, Peru ranked 41st on a global scale for the 2017/18 period. According to Bloom Consulting, the Andean nation is reaping the rewards of a good Country Branding strategy. Peru overtook countries like Panama (42nd), Puerto Rico (43rd), Costa Rica (46th) and Chile (48th) in an overall ranking of 193 nations and territories.

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