nation branding
This Week in PD, we share international news on development and aid diplomacy, cultural diplomacy, science diplomacy and more.
Brand South Africa's #InspiredByMyConstitution campaign reframes the country's challenges in a positive light.
This Week in PD, we share international news on cultural diplomacy, nation branding, education diplomacy and more.
New insight into how the "Trump Slump" limits visitors to the United States.
Amb. Tom Fletcher looks at how soft power resources can contribute to a nation's brand.
An in-depth examination of how the Public Diplomacy Council of Catalonia (DIPLOCAT) shapes international opinion.
This Week in PD, we share international news on cultural diplomacy, humanitarian aid, exchange diplomacy and more.
Rehabilitating Brand America was the theme of an expansive, multi-presenter session at Advertising Week New York on Wednesday, including a panel of PR and reputation leaders. Keith Reinhard, chairman emeritus of DDB opened with recent data from the Pew Research Center that shows US favorability around the world has dropped from 64% to 48%, and un-favorability has grown from 26% to 39%. [...] Trump is perhaps more the symptom than the disease, according to the panel of PR leaders.