Alexander Buhmann, Ph.D. is Assistant Professor at the Department of Communication and Culture at BI Norwegian Business School in Oslo. Previously, he was Research Assistant at the DCM – Department of Communication and Media Research (2011–15) at the University of Fribourg (CH) and at the Department of Media Studies (2009–2011) at the University of Siegen (GER) as well as Visiting Researcher (summer 2013/2014) at Santa Clara University (USA), and Visiting Lecturer (summer 2013/2014) at Stanford University (USA). Alexander studied media and communication at the University of Siegen, Goethe University Frankfurt (GER) and University of Fribourg. He holds an M.A. in media studies from the University of Siegen and a Ph.D. in social sciences from the University of Fribourg. Alexander’s research and teaching areas include public relations and corporate communication with a special focus on measurement and evaluation, international communication, and public diplomacy.
Buhmann's 2016-18 CPD Research Fellowship project is titled, "Why Do(n’t) They Measure? Drivers and Barriers in Public Diplomacy Measurement and Evaluation."
Buhmann, A. (2016) Measuring Country Image: Theory, Methods, and Effects. Springer VS
Lepori, B.; Wise, M.; Ingenhoff, D.; Buhmann, A. (2016) The Dynamics of University Institutes As a Multi-Level Process. Credibility Cycles and Resource Dependencies. Scientometrics, Vol. 108(3).
Ingenhoff, D.; Buhmann, A. (2016): Advancing PR Measurement and Evaluation: Demonstrating the Properties and Assessment of Variance-Based Structural Equation Models Using an Example Study on Corporate Reputation. Public Relations Review, Vol. 42(3), pp. 418–431.
Buhmann, A.; Ingenhoff, D. (2015): Advancing the Country Image Construct from a Public Relations Perspective: From Model to Measurement. Journal of Communication Management, Vol. 19(1), pp. 62–80.
Buhmann, A.; Ingenhoff, D. (2015): The 4D Model of the Country Image: An Integrative Approach from the Perspective of Communication Management. International Communication Gazette, Vol. 77(1), pp. 102–124.
Buhmann, A.; Ingenhoff, D.; Lepori, B. (2015): Dimensions of Diversity: Mapping the Field of Media and Communication Studies by Combining Cognitive and Material Dimensions. European Journal of Communication Research, Vol. 40(3), pp. 267–293.
Buhmann, A.; Hellmueller, L.; Bosshart, L. (2015): Popular Culture and Communication Practice. Communication Research Trends, Vol. 34(3), pp. 4–18.
In The News:
Two CPD Research Fellows Co-Edit Nation Branding Book, January 15, 2019.