The role of country images and knowledge of their constitution and effects is of major interest not only for scholars and professionals in the domain of public diplomacy, but also for various adjacent fields such as...KEEP READING
PD in Review: The Rhetoric of Soft Power
In her review of Craig Hayden's The Rhetoric of Soft Power: Public Diplomacy in Global Contexts, CPD Summer Institute Alum Emily Metzgar notes that the book is "a well-researched discussion of soft power and its application in the name of public diplomacy." The book is one of Hayden's contributions to the academic study of public diplomacy.
In Metzgar's review she writes,
"The interdisciplinary nature of public diplomacy is clear throughout the book. On this point Hayden notes 'ever increasingly, the business of soft power links the resources of communication with the imperatives of politics' (p. 4). The three research questions at the book’s core explore these connections between international politics and communication theory at different levels: First is the question of how policy intentions are expressed through public diplomacy and strategic communication. Second is the question of how countries’ intentions and behaviors are received in the international system. The final question concerns what different nations’ public diplomacy practices reveal about their assumptions surrounding communication’s influence in the international system. The answer Hayden offers is that soft power - both its promotion and its exercise - can serve as the justification for many examples of state behavior."
Read the review in its entirety by clicking here.
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