tourism

The U.S. Corp. for Travel Promotion, which bills itself as a partnership between the public and private sectors with the mission of promoting increased international travel to the U.S., is on the hunt for a global agency to help boost tourism to the country.

CPD Director Philip Seib was quoted in an Advertising Age article discussing America's brand and image abroad.

Monarchy and tourism experts alike say no marketing budget could buy the boost Canada will get from hosting the Duke and Duchess of Cambridge on their first tour abroad since their April 29 wedding captivated the world.

Cities in Fukushima prefecture struggle to cope with the stigma of becoming as synonymous with nuclear crisis as Chernobyl. Even areas that have lower radiation readings than many of the world’s major cities, are finding everything from their goods to their tourist spots — and even their people — shunned.

Tourism accounts for one in five jobs and almost 18% of GDP, and the socialist government has given the sector special emphasis in the hope that it will help kickstart the battered Greek economy.With arrivals set to rise by at least 10%, the sector has become the sole bright light on a landscape darkened by an otherwise epic battle with the country's debts.

Dev Patel, the Hollywood star, is to front a £100m advertising campaign promoting Britain to young, Asian tourists ahead of the Queen's diamond jubilee. Actor Rupert Everett and celebrity chef Jamie Oliver also appear in the adverts. Designed to lure more overseas tourists to the UK, the adverts are being complemented by short films from each celebrity, shot in a location of their choice.

Tunisia has little to lose in a go-for-broke strategy to bring back visitors. Like Egypt, its bigger neighbour to the east, the Arab Spring has garnered it a lot of Western admirers but has frightened sight-seers and beach denizens.

It should come as no surprise — last month's royal wedding led to a surge in passengers at major UK airports. Airport operator BAA handled 9.34 million people at its six UK airports in May 2011. This is a 9.2% increase on the May 2010 figure, which was affected by the first Icelandic ash-cloud crisis and industrial action.

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